Cases Write Up Essay Example | Topics and Well Written Essays - 1500 words

Cases Write Up - Essay ExampleAfter 1990, populationwide software companies discover a new phenomenon called open source business toughie, and they started developing and distributing open source software. These types of software are distributed free both for private and commercial employ. MySQL is the worlds most popular Relational Database Management System. It provides multi-user access to, and runs as a server of, a number of databases. MySQL was first released in 23rd July in 1995 by three Scandinavian founders, Axmark, Larsson, and Widenius. The company was incorporated in 2011 as MySQL AB in Uppsala, Sweden (MySQL, About MySQL). MySQL used open source business object lesson and used it as a viral marketing vehicle for penetrating in the global information technology market. For its open source status, it has gained a high extent of visibility among the software developers community, including individuals and companies. Using the open access model, MySQL made available it s products under a dual licensing policy allowing anyone to download them under GPL and use them for individual or commercials purposes. They required no fees for the use, and commercial users can purchase them at the minimum price, much lower than competitive market prices of other database prudence systems (OReilly 8). ... This type of business culture allowed MySQL to become a virtual organization. 120 employees of this organization are scattered across 17 countries across the world, and they efficiently communicated with all(prenominal) other through email and other means of internet communication. It can be stated that this model has provided the company with effective global penetration at a very low cost of operation. MySQL marketing strategy was developed based on the open source business followed by the company. The strategy was to ply a better product at a lower price. Its goal was to penetrate global information technology market to develop a substantiating distributi on network trough a wide installed base (Krishnamurthy 11). This strategy of open source business model helped the company to achieve a wondrous growth in its specific segment of target customers. Thus, open source business model has eventually superseded more traditional business models, and the companies that implemented this model enjoyed higher demand of their open source products. Case question 2 (Google) Google is recognized as the most successful and innovative business in the up-to-the-minute internet-based business world. Microsoft has proved its rapid growth through innovations in the sphere of computer technology, whereas Google has showed its innovation in information technology, analytical decision-making, efficient product development, experimentation and other types of relatively unusual and uncommon ways of innovation. Google has been successfully balancing innovative ideas, evaluation methods, and the use of advanced technologies for the evaluation of innovative i deas. Google has made itself perceptible as a leading exponent or a creator of new