How top managements vision can be translated into operational goals Essay

How top managements vision can be translated into operational goals and why this is important - Essay Example The paper tells that in order to benefit from the vision of their top managements, organizations should translate this vision into operational goals. This can be achieved by applying a lot of management practices that are very specific. One tool for ensuring this is done is a scorecard. According to Kaplan and Norton, a scorecard helps managers of a company to clarify their vision for the firm and translate it into measurable objectives and actions that can be understood by employees. This also includes objectives that will enable the organization to balance and respond to the concerns of its stakeholders. The conversion of the vision of top management into operational goals is important because if articulated with effective strategies that are properly executed, it can provide one important way through which an organization can control its destiny. From the developed objectives, the management will be able to develop specific, workable strategies to support these objectives. These s trategies will touch both on primary and secondary management practices, deal with strategy paradox and guide on responsible restructuring. The translation of this vision into specific objectives that are unambiguous to the employees means the employees of the organizations will be in position to align their actions and efforts toward the achievement of core objectives/business of the organization. Generally, it provides a list of operational measures that act as powerful drivers, good for future financial performance. References Kaplan, R. and Norton, D. (1996). The Balanced Scorecard: Translating Strategy into Action. (1st Ed). Havard. Harvard Business Review Press. An organization that has experienced a virtuous spiral and how it compares with the concepts presented in "Treat People Right" An example of an organization that has experienced a virtuous growth is Southwest Airlines and an examination of its situation shows a high correlation to the concepts presented in "Treat Peopl e Right". In this book, Lawler explains how individuals and organizations are interdependent in that they can propel each other into a virtuous spiral of success. He explains that organizations that value and reward their employees motivate them to perform better and this in turn pushes the organization to attain greater levels of accomplishments in agreement with Helge (2006). There is an adequate implementation of the 7 principles outlined in Treating People Right in Southwest Airlines and the company has achieved impressive results because of this. Lawler (2004) explains that the company is a people focused organization that always seeks quality relationship with its employees and identifies its people as its competitive advantage. The Airline has placed an emphasis on careful selection of employees, developing a work environment that is employee-friendly, giving employees the autonomy to control their work and jobs, stock ownership and profit sharing for all employees, and provi ding them with opportunities for growth, development and advancement within the organization. The outcome of this has been excellent customer service which is important for airlines because it influences the attitude of customers toward the company. It has also led to the elimination of the hostile labor relationship common in all other major airlines. Despite being highly unionized, the Airline has never had a strike and this has improved its image in the market. It is mentioned both by employees and customers as one of the best workplaces. References Helge, D. (2006). â€Å"Employee Motivation, Engagement & Retention - Use Corporate Culture to Overcome Negativity.†

The Enlightenment of Handsome Lake Essay Example for Free

The Enlightenment of Handsome Lake Essay During the mid eighteen century a change in thinking accumulated. This new way of thinking is called Enlightenment. The Enlightenment was a time of insightfulness, finding a meaning and way to understand the universe. There were many Enlightenment speakers who wanted to share bright new ideas to the people. Such as Handsome Lake whom in â€Å"How America Was Discovered† had a vision regarding a change for his people. Handsome Lake enlightenment was a new approach for the traditional religion of his people. According to Handsome Lake his people way of life was perishing. The family togetherness had become a distant memory. The willingness to help a fellowman was null and void at this time. Due to the white man’s many gifts including poison (alcohol), and also the witches was corrupting them. Several new teachings were needed for the Iroquois people. First they had to know how the evil came about in order to correct it and move forward. Secondly, they had to understand how they were living was not of God (religion tradition). Third they had to realize life that they once new were no more; they had to adapt to the evolving universe. He enlightens with a story of a young minister seeking the face of God. In his wavering the young man found the devil according to Handsome Lake. The devil tells the man of a place where it was plentiful. Where he would become a rich man and have position of power. This proposal was very enticing for a young man wanting to do God’s will.. After the corruption had taken over, Handsome had a vision come to him with direction and defined the sin that his people had to repent of. ) Their previous way of life was virtuous, no evil habits or appetites for evil. At this point Handsome Lake visions and teaching included the talk of witchcraft, in love magic, in abortion and in drunkenness. These sinful acts gave concern for the people of Iroquois salvation. () Handsome knew the world was moving fast and leaving his people to destruction. The new teaching was called Gai’wiio and is believed to be practice today. The attempt to open the people mind to allow them to understand what was happening to them as a people.

Terrorism: Media Simplistically Portrays War as Good vs. Evil :: Argumentative Persuasive Topics

Media Simplistically Portrays War as Good vs. Evil    The morning of September 11, 2001, will be a communal memory for many around the world.   On this morning, peace was threatened by terrorism on United States ¹ soil and the U.S. declared war in defense of peace. The majority of television, print, and internet media coverage of these events have focused around a discussion of good vs. evil.   In this paper, I will address ways in which hegemonic and counterhegemonic forms of media have contributed to the discussion of good vs. evil at war.    The depiction of good (us) vs. evil (them) in the media has justified war in the name of peace.   The United States ¹ first visual of good vs. evil came with television broadcast statements from the leaders of this war.   From this, the American public ascertained that the evil guys are led by Osama bin Laden who promised that  ³America will not live in peaceÃ…  1 ² sitting atop a rock outside a cave.   In turn, the good guys are led by President George W. Bush who, from his leather chair in the White House, asserted  ³We are at war with terrorism.2 ²Ã‚   These broadcasts became proof for many that  ³they ² attacked peace therefore  ³we ² were justified in declaring war. President Bush extended this belief by reminding the American public that,  ³If you ¹re not with us, you ¹re against us.3 ²Ã‚   This statement called all of America to war against terrorism; Bush ¹s comment implied that those in opposition are the enemy.   As one of the most access ible forms of news, television has become the most powerful form of social pedagogy.   With few exceptions, television has succeeded in perpetuating and legitimizing a hegemonic good vs. evil mentality where  ³we ² are good and  ³they ² are bad.   One could argue that few have sufficient media literacy skills to deconstruct dominant messages put forth by the majority of television networks.    Conversely, internet and print media have, on more occasions, provided counterhegemonic alternative readings on the September 11 events.   One can still visit mainstream websites such as NBC, ABC, FOX, and CNN to view hegemonic references of good vs. evil.   A series of clicks on one ¹s mouse can take a web surfer from photos of candlelight vigils and Twin Tower donation centers to sites where one can watch Powell and Bush, singing calypso, about the demise of Osama Bin Laden as well as play an interactive torture game on the leader of evil4.

The Vampire Diaries: Dark Reunion Chapter Four

Meredith tilted an ironic glance at Matt. â€Å"Hmm,† she said. â€Å"Now, who do you think Elena would call in time of trouble?† Bonnie's grin gave way to a twinge of guilt at Matt's expression. It wasn't fair to tease him about this. â€Å"Elena said that the killer is too strong for us and that's why we need help,† she told Matt. â€Å"And I can think of only one person Elena knows who could fight off a psychic killer.† Slowly, Matt nodded. Bonnie couldn't tell what he was feeling. He and Stefan had been best friends once, even after Elena had chosen Stefan over Matt. But that had been before Matt found out what Stefan was, and what kind of violence he was capable of. In his rage and grief over Elena's death Stefan had nearly killed Tyler Smallwood and five other guys. Could Matt really forget that? Could he even deal with Stefan coming back to Fell's Church? Matt's square-jawed face gave no sign now, and Meredith was talking again. â€Å"So all we need to do is let some blood and cut some hair. You won't miss a curl or two, will you, Bonnie?† Bonnie was so abstracted that she almost missed this. Then she shook her head. â€Å"No, no, no. It isn't our blood and hair we need. We need it from the person we want to summon.† â€Å"What? But that's ridiculous. If we had Stefan's blood and hair we wouldn't need to summon him, would we?† â€Å"I didn't think of that,† Bonnie admitted. â€Å"Usually with a summoning spell you get the stuff beforehand and use it when you want to call a person back. What are we going to do, Meredith? It's impossible.† Meredith's brows were drawn together. â€Å"Why would Elena ask it if it were impossible?† â€Å"Elena asked lots of impossible things,† Bonnie said darkly. â€Å"Don't look like that, Matt; you know she did. She wasn't a saint.† â€Å"Maybe, but this one isn't impossible,† Matt said. â€Å"I can think of one place where Stefan's blood has got to be, and if we're lucky some of his hair, too. In the crypt.† Bonnie flinched, but Meredith simply nodded. â€Å"Of course,† she said. â€Å"While Stefan was tied up there, he must have bled all over the place. And in that kind of fight he might have lost some hair. If only everything down there has been left undisturbed†¦Ã¢â‚¬  â€Å"I don't think anybody's been down there since Elena died,† Matt said. â€Å"The police investigated and then left it. But there's only one way to find out.† I was wrong, Bonnie thought. I was worrying about whether Matt could deal with Stefan coming back, and here he is doing everything he can to help us summon him. â€Å"Matt, I could kiss you!† she said. â€Å"All the girls say that,† he replied calmly at last, with a shrug of mock resignation. It was as close as he'd gotten to lightheartedness all day. Meredith, however, was serious. â€Å"Let's go. We've got a lot to do, and the last thing we want is to get stuck in the crypt after dark.† The crypt was beneath the ruined church that stood on a hill in the cemetery. It's only late afternoon, plenty of light left, Bonnie kept telling herself as they walked up the hill, but goose-flesh broke out on her arms anyway. The modern cemetery on one side was bad enough, but the old graveyard on the other side was downright spooky even in daylight. There were so many crumbling headstones tilting crazily in the overgrown grass, representing so many young men killed in the Civil War. You didn't have to be psychic to feel their presence. â€Å"Unquiet spirits,† she muttered. â€Å"Hmm?† said Meredith as she stepped over the pile of rubble that was one wall of the ruined church. â€Å"Look, the lid of the tomb's still off. That's good news; I don't think we would have been able to lift it.† Bonnie's eyes lingered wistfully on the white marble statues carved on the displaced lid. Hon-oria Fell lay there with her husband, hands folded on her breast, looking as gentle and sad as ever. But Bonnie knew there would be no more help from that quarter. Honoria's duties as protector of the town she'd founded were done. Leaving Elena holding the bag, Bonnie thought grimly, looking down into the rectangular hole that led to the crypt. Iron rungs disappeared into darkness. Even with the help of Meredith's flashlight it was hard to climb down into that underground room. Inside, it was dank and silent, the walls faced with polished stone. Bonnie tried not to shiver. â€Å"Look,† said Meredith quietly. Matt had the flashlight trained on the iron gate that separated the anteroom of the crypt from its main chamber. The stone below was stained black with blood in several places. Looking at the puddles and rivulets of dried gore made Bonnie feel dizzy. â€Å"We know Damon was hurt the worst,† Meredith said, moving forward. She sounded calm, but Bonnie could hear the tight control in her voice. â€Å"So he must have been on this side where there's the most blood. Stefan said Elena was in the center. That means Stefan himself must have been†¦ here.† She bent down. â€Å"I'll do it,† Matt said gruffly. â€Å"You hold the light.† With a plastic picnic knife from Meredith's car he scraped at the encrusted stone. Bonnie swallowed, glad she'd had only tea for lunch. Blood was all right in the abstract, but when you were actually confronted with so much of it-especially when it was the blood of a friend who'd been tortured†¦ And then, thought Bonnie, she faked her own death to get Stefan and Damon to stop fighting over her. But it didn't work. They hated each other more than ever, and she hated both of them for that. She'd gone back to the vampire who made her, and over the years she'd turned as evil as he was. Until at last all she wanted to do was destroy the brothers she had once loved. She'd lured them both to Fell's Church to kill them, and this room was where she'd almost succeeded in doing it. Elena had died stopping her. â€Å"There,† Matt said, and Bonnie blinked and came back to herself. Matt was standing with a paper napkin that now held flakes of Stefan's blood in its folds. â€Å"Now the hair,† he said. They swept the floor with their fingers, finding dust and bits of leaves and fragments of things Bonnie didn't want to identify. Among the detritus were long strands of pale gold hair. Elena's-or Katherine's, Bonnie thought. They had looked much alike. There were also shorter strands of dark hair, crisp with a slight wave. Stefan's. It was slow, finicky work sorting through it all and putting the right hairs in another napkin. Matt did most of it. When they were through, they were all tired and the light sifting down through the rectangular opening in the ceiling was dim blue. But Meredith smiled tigerishly. â€Å"We've got it,† she said. â€Å"Tyler wants Stefan back; well, we'll give him Stefan back.† And Bonnie, who had been only half paying attention to what she was doing, still lost in her own thoughts, froze. She'd been thinking about other things entirely, nothing to do with Tyler, but at the mention of his name something had winked on in her mind. Something she'd realized in the parking lot and then forgotten afterward in the heat of arguing. Meredith's words had triggered it and now it was suddenly all clear again. How had he known! she wondered, heart racing. â€Å"Bonnie? What's the matter?† â€Å"Meredith,† she said softly, â€Å"did you tell the police specifically that we were in the living room when everything was going on upstairs with Sue?† â€Å"No, I think I just said we were downstairs. Why?† â€Å"Bonnie, if you're trying to suggest Tyler was the murderer, it just won't wash. He's not smart enough to organize a killing spree, for one thing,† Meredith said. â€Å"But there's something else. Meredith, last year at the Junior Prom, Tyler touched me on my bare shoulder. I'll never forget it. His hand was big, and meaty, and hot, and damp.† Bonnie shivered at the recollection. â€Å"Just like the hand that grabbed me last night.† But Meredith was shaking her head, and even Matt looked unconvinced. â€Å"Elena's sure wasting her time asking us to bring back Stefan, then,† he said. â€Å"I could take care of Tyler with a couple of right hooks.† â€Å"Think about it, Bonnie,† Meredith added. â€Å"Does Tyler have the psychic power to move a Ouija board or come into your dreams? Does he?† He didn't. Psychically speaking, Tyler was as much a dud as Caroline. Bonnie couldn't deny it. But she couldn't deny her intuition, either. It didn't make sense, but she still felt Tyler had been in the house last night. â€Å"We'd better get moving,† Meredith said. â€Å"It's dark, and your father's going to be furious.† They were all silent on the ride home. Bonnie was still thinking about Tyler. Once at her house they smuggled the napkins upstairs and began looking through Bonnie's books on Druids and Celtic magic. Ever since she'd discovered that she was descended from the ancient race of magic workers, Bonnie had been interested in the Druids. And in one of the books she found a ritual for a summoning spell. â€Å"We need to buy candles,† she said. â€Å"And pure water-better get some bottled,† she said to Meredith. â€Å"And chalk to draw a circle on the floor, and something to make a small fire in. I can find those in the house. There's no hurry; the spell has to be done at midnight.† Midnight was a long time coming. Meredith bought the necessary items at a grocery store and brought them back. They ate dinner with Bonnie's family, though no one had much of an appetite. By eleven o'clock Bonnie had the circle drawn on the hardwood floor of her bedroom and all the other ingredients on a low bench inside the circle. On the stroke of twelve she started. With Matt and Meredith watching, she made a small fire in an earthenware bowl. Three candles were burning behind the bowl; she stuck a pin halfway down the one in the center. Then she unfolded a napkin and carefully stirred the dried flakes of blood into a wineglass of water. It turned rusty pink. She opened the other napkin. Three pinches of dark hair went into the fire, sizzling with a terrible smell. Then three drops of the stained water, hissing. Swift on the heel thou comest, Thrice summoned by my spell, Thrice troubled by my burning. Come to me without delay. She read the words aloud slowly, three times. Then she sat back on her heels. The fire went on burning smokily. The candle flames danced. â€Å"And now what?† Matt said. â€Å"I don't know. It just says wait for the middle candle to burn down to the pin.† â€Å"And what then?† â€Å"I guess we'll find out when it happens.† In Florence, it was dawn. Stefan watched the girl move down the stairway, one hand resting lightly on the banister to keep her balance. Her movements were slow and slightly dreamlike, as if she were floating. Suddenly, she swayed and clutched at the banister more tightly. Stefan moved quickly behind her and put a hand under her elbow. â€Å"Are you all right?† She looked up at him with the same dreaminess. She was very pretty. Her expensive clothes were the latest fashion and her stylishly disarrayed hair was blond. A tourist. He knew she was American before she spoke. â€Å"Yes†¦ I think†¦Ã¢â‚¬  Her brown eyes were unfocused. â€Å"Do you have a way to get home? Where are you staying?† â€Å"On Via dei Conti, near the Medici chapel. I'm with the Gonzaga in Florence program.† Damn! Not a tourist, then; a student. And that meant she'd be carrying this story back with her, telling her classmates about the handsome Italian guy she'd met last night. The one with night-dark eyes. The one who took her back to his exclusive place on Via Tornabuoni and wined her and dined her and then, in the moonlight, maybe, in his room or out in the enclosed courtyard, leaned close to look into her eyes and†¦ Stefan's gaze slid away from the girl's throat with its two reddened puncture wounds. He'd seen marks like that so often-how could they still have the power to disturb him? But they did; they sickened him and set a slow burning in his gut. â€Å"What's your name?† â€Å"Rachael. With an a.† She spelled it. â€Å"All right, Rachael. Look at me. You will go back to your pensione and you won't remember anything about last night. You don't know where you went or who you saw. And you've never seen me before, either. Repeat.† â€Å"Good. Do you have money to get back? Here.† Stefan pulled a fistful of crumpled lire-mostly 50,000 and 100,000 notes-out of his pocket and led her outside. When she was safely in a cab, he went back inside and made straight for Damon's bedroom. Damon was lounging near the window, peeling an orange, not even dressed yet. He looked up, annoyed, as Stefan entered. â€Å"It's customary to knock,† he said. â€Å"Where'd you meet her?† said Stefan. And then, when Damon turned a blank stare on him, he added, â€Å"That girl. Rachael.† â€Å"Was that her name? I don't think I bothered to ask. At Bar Gilli. Or perhaps it was Bar Mario. Why?† Stefan struggled to contain his anger. â€Å"That's not the only thing you didn't bother to do. You didn't bother to influence her to forget you, either. Do you want to get caught, Damon?† Damon's lips curved in a smile and he twisted off a curlicue of orange peel. â€Å"I am never caught, little brother,† he said. â€Å"So what are you going to do when they come after you? When somebody realizes, ‘My God, there's a bloodsucking monster on Via Tornabuoni'? Kill them all? Wait until they break down the front door and then melt away into darkness?† Damon met his gaze directly, challengingly, that faint smile still clinging about his lips. â€Å"Why not?† he said. â€Å"Damn you!† said Stefan. â€Å"Listen to me, Damon. This has got to stop.† â€Å"I'm touched at your concern for my safety.† â€Å"It isn't fair, Damon. To take an unwilling girl like that-â€Å" â€Å"Oh, she was willing, brother. She was very, very willing.† â€Å"Did you tell her what you were going to do? Did you warn her about the consequences of exchanging blood with a vampire? The nightmares, the psychic visions? Was she willing for that?† Damon clearly wasn't going to reply, so he went on. â€Å"You know it's wrong.† â€Å"As a matter of fact, I do.† With that, Damon gave one of his sudden, unnerving smiles, turning it on and off instantly. Damon tossed away the orange. His tone was silky, persuasive. â€Å"Little brother, the world is full of what you call ‘wrong,' † he said. â€Å"Why not relax and join the winning side? It's much more fun, I assure you.† Stefan felt himself go hot with anger. â€Å"How can you even say that?† he flashed back. â€Å"Didn't you learn anything from Katherine? She chose ‘the winning side.' â€Å" â€Å"Katherine died too quickly,† said Damon. He was smiling again, but his eyes were cold. â€Å"And now all you can think about is revenge.† Looking at his brother, Stefan felt a crushing weight settle on his own chest. â€Å"That and your own pleasure,† he said. â€Å"What else is there? Pleasure is the only reality, little brother-pleasure and power. And you're a hunter by nature, just as much as I am,† Damon said. He added, â€Å"I don't remember inviting you to come to Florence with me, anyway. Since you're not enjoying yourself, why don't you just leave?† The weight in Stefan's chest tightened suddenly, unbearably, but his gaze, locked with Damon's, did not waver. â€Å"You know why,† he said quietly. And at last he had the satisfaction of seeing Damon's eyes drop. Stefan himself could hear Elena's words in his mind. She'd been dying then, and her voice had been weak, but he'd heard her clearly. You have to take care of each other. Stefan, will you promise? Promise to take care of each other? And he had promised, and he would keep his word. No matter what. â€Å"You know why I don't leave,† he said again to Damon, who wouldn't look at him. â€Å"You can pretend you don't care. You can fool the whole world. But I know differently.† It would have been kindest at this point to leave Damon alone, but Stefan wasn't in a kind mood. â€Å"You know that girl you picked up, Rachael?† he added. â€Å"The hair was all right, but her eyes were the wrong color. Elena's eyes were blue.† With that he turned, meaning to leave Damon here to think it over-if Damon would do anything so constructive, of course. But he never made it to the door. â€Å"It's there!† said Meredith sharply, her eyes on the candle flame and the pin. Bonnie sucked in her breath. Something was opening in front of her like a silver thread, a silver tunnel of communication. She was rushing along it, with no way to stop herself or check her speed. Oh, God, she thought, when I reach the end and hit – The flash in Stefan's head was soundless, lightless, and powerful as a thunderclap. At the same time he felt a violent, wrenching tug. An urge to follow- something. This was not like Katherine's sly subliminal nudging to go somewhere; this was a psychic shout. A command that could not be disobeyed. Inside the flash he sensed a presence, but he could scarcely believe who it was. this was a psychic shout. A command that could not be disobeyed. Inside the flash he sensed a presence, but he could scarcely believe who it was. Stefan! It's you! It worked! Bonnie, what have you done? Elena told me to. Honestly, Stefan, she did. We're in trouble and we need- And that was it. The communication collapsed, caving in on itself, dwindling to a pinpoint. It was gone, and in its aftermath the room vibrated with Power. Stefan and his brother were left staring at each other. Bonnie let out a long breath she hadn't realized she'd been holding and opened her eyes, though she didn't remember closing them. She was lying on her back. Matt and Meredith were crouched over her, looking alarmed. â€Å"What happened? Did it work?† Meredith demanded. â€Å"It worked.† She let them help her up. â€Å"I made contact with Stefan. I talked to him. Now all we can do is wait and see if he's coming or not.† â€Å"Did you mention Elena?† Matt asked. â€Å"Yes.† â€Å"Then he's coming.†

What could happen to the Middle East if oil were no longer a major and primary source of energy?

What could happen to the Middle East if oil were no longer a major and primary source of energy? What might the Middle East do to adapt to such a situation? In general, what can economies based on sources of energy do to adapt to changes caused by depletion of natural resources? There is no nation that can survive economically on only one source of income. The Middle East is no exception to this. Although according to Luthans and Doh,(2012) â€Å"Arab and central Asian countries rely almost exclusively on oil production†.Exclusive dependence on any one product would definitely result in economic demise. This would result in greater poverty and economic suffering in a nation where oil is no longer a major and primary resource. The Middle East would also be faced with political, cultural and religious issues in addition to the economic conditions that would result from the loss of income from oil production and sales. This is so because; the protection and aid the Middle East cu rrently enjoys from the United States in spite of its current policies and turmoil would no longer exist.This would result in greater economic hardship to its citizens. It is imperative that Middle Eastern countries look at other industries to develop for its economic survival. In a Forbes magazine article entitled, â€Å"What Happens When America No Longer Needs Middle East Oil? † Loren Thompson stated that the United States will be self sufficient in energy by 2030 because of new drilling technologies, alternative fuels and the reduction in the consumption of oil reducing the need for imported oil.Sustainable development is the only way the Middle East would be able to survive economically. According to Thompson some of the things the Middle East can look at are creating alternative sustainable energy such as solar and wind power, enhancing its infrastructures such as road and bridges as proper infrastructure is a very important for commerce to be realized. The Middle East could be compared to a Jamaica for example at one point sugar and bauxite was a major industry for that country.However the government did not have a plan for the economy when the bauxite or sugar industry was depleted. You can definitely see the impact it has and continues to have on the Jamaican economy. This might be an unfair comparison; because the Middle East is more economically viable than Jamaica has ever been but the end result can be the same or worst because of the religious and cultural differences if a plan is not put in place for the inevitable.The economies should develop and implement alternative energy sources for the country, because natural resources does not last forever especially if it is not been used efficiently. If our natural resources are not been used sensibly the impact will be great. Without resources there can be no economic growth and development. The depletion of natural resources is a global problem in some instances we use these resources faster t han they can be produced.

Keeping Your Disability Benefits

Keeping Your Disability Benefits Keeping Your Disability Benefits Once an individual is approved for  disability benefits, there are a few issues that may arise which could cause those benefits to stop.Whether already on benefits, or  inquiring about eligibility, it’s important to be aware of these issues. First, and most obvious, if there has been medical improvement and the disability ends, the Social Security Administration (SSA) could find that the disability has ended. SSA periodically conducts â€Å"continuing disability reviews† to investigate whether an individual’s disability has continued, or if there is some other factor, such as medical improvement, which may result in a termination of benefits.Another common issue is returning to work. Since the effect an impairment has on an individual can vary significantly from person to person, SSA uses a more objective approach to evaluating whether the impairment should be considered a disability under their rules: whether an individual can work despite their impairment(s ).[i] If a Social Security Disability recipient works, that work must not arise to the level of Substantial Gainful Activity (SGA) with a few exceptions. For 2014, the monthly SGA amount is $1070 ($1800 for statutory blind individuals). One major exception is the trial work period (TWP). As an incentive to allow disabled individuals receiving benefits to test their ability to work, SSA created the TWP. Any month in which earnings exceed $770 trigger a TWP. However, these earnings won’t inherently eliminate benefits until there is at least 9 months of earnings (not necessarily consecutive) in a rolling 60 month period. Importantly, TWP applies only to beneficiaries of Social Security Disability and not to the  Supplemental Security Income (SSI) program.[ii] For SSI recipients, monthly resources become an issue. For 2014, the individual asset limit is $2000 per month with an income limit of $721 per month. However, there are countless nuisances and exceptions to these limits. Moreover, when a SSD beneficiary reaches full retirement age, disability benefits will cease and automatically transition to retirement benefits, but the amount will remain the same. Further, felony convictions, certain warrants, and confinement to a prison or other penal institutions for a crime conviction depending on the length of time, could terminate benefits.[iii]  The criteria for children is different and will be explored in a later blog entry.  For more information,  contact  one of our experienced attorneys today at 888-886-6400.[i] In the case of an adult. The criteria for children is different.[ii] SSI recipients may, however, be eligible for the ‘Ticket to Work Program’ and the ‘Plan to Achieve Self Support.’ For more information, see  ssa.gov/work/overview.html  and  socialsecurity.gov/disabilityresearch/wi/pass.htm, respectively.[iii] For more information, see Article ‘Felony Convictions and Warrants Impact Social Security Benefits.

Prepositions for the Perplexed

Prepositions for the Perplexed Prepositions for the Perplexed Prepositions for the Perplexed By Maeve Maddox Judging by the comments on the When to use on and when to use in post, I wasnt the only one to get out of school with less than a complete grasp of what a preposition is or does. When I was in high school, I never could pick out prepositional phrases. Oh, I memorized the lists of prepositions like in, on, up, with, to, and from. I just couldnt figure out how they worked in a sentence. After all, some of the words in the list could also be used as adverbs: I went to the river and jumped in. A word isnt anything until it is used in a sentence. It wasnt until I started teaching English that I finally got prepositions. Prepositions are joining words. They join something to a noun (or pronoun). George V was King of England. The preposition of joins the noun King to the noun England. The joining adds information to the noun King. The boy played in the water. The preposition in joins the verb played to the noun water. The joining conveys where the playing took place. The boy in the water is my brother. Here the preposition in joins the noun boy to the noun water. This joining identifies a particular boy, distinguishing him from a possible boy on the beach or boy in the boat. Prepositions are said to govern nouns (or pronouns). The usual position of a preposition is in front of the noun it governs. A prepositional phrase is the preposition and its noun, plus all the words that come between. Sometimes a prepositional phrase consists of just the preposition and the noun (or pronoun) that it governs: This book is by Tolstoy. (preposition by, noun Tolstoy) Sometimes the phrase has several words between the preposition and the noun governed: We went to the new outlet mall. (preposition to, noun mall) Prepositional phrases function as parts of speech. The boy in the water is my brother. (in the water tells more about boy.' The phrase functions as an adjective describing boy. Hes the in-the-water boy.) The dog is swimming in the water. (in the water tells where the swimming is taking place. The phrase functions as an adverb modifying swimming.) Although the preposition usually comes before the noun it governs, English permits us to place the preposition at the end of a sentence. (Purists abhor this construction, but it is very natural in English.) Ex. Whose house do you want to meet at? (The prepositional phrase is at whose house.) By the way, it is this practice that is contributing to the decline of whom as the object form of who. The ear recognizes the need for whom when to precedes it, but not when the to is far removed: Who do you want to speak to? as opposed to To whom do you wish to speak? As for wanting rules that will explain every prepositional expression such as in the army, on the team, at the hour, or in a monthsave your energy. They dont exist. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Addressing A Letter to Two PeopleEmail Etiquette20 Clipped Forms and Their Place (If Any) in Formal Writing

Where to Get a Writing Critique

Where to Get a Writing Critique Where to Get a Writing Critique Where to Get a Writing Critique By Maeve Maddox From time to time, I receive emails from writers, asking me to critique attached poems or short stories. In the early days, I would send a polite reply, explaining that I hadn’t time to critique their work. Now I simply delete the email and attachments and get back to my own writing. The DWT Contact page states the policy that our writers don’t answer questions via email. Critiquing a manuscript of any length is time-consuming. Time is the most precious possession of a working writer. Asking another writer, especially one with whom you have no personal acquaintance, for a free critique is the equivalent of asking a stranger for a gift costing anywhere from $300 up. I have arrived at this figure by browsing the sites of professional critiquing services. Rates are based on word-count, number of pages, or some combination of the two. One service that specializes in science fiction, fantasy, and horror charges $300 for the first 20,000 words and $15 per every 1,000 words thereafter. Another service offers a flat rate of $260 for the first 50 pages, but applies a per-page rate thereafter. A manuscript of 100-199 pages is priced at $6 per page; from 100-199 pages, $4 per page. A manuscript of 200 pages is priced at $3.75 per page. Paid critiquing is neither a practical nor sensible solution for the beginning writer. Such services are for writers who have already done everything they can to improve their drafts with whatever help is available to them without an outlay of cash. On the other hand, writers need the feedback of other writers. What’s the solution? Where can beginners find suitable readers for their early drafts without an outlay of cash? First, they must be willing to critique the work of others in exchange for critiques of their own writing. Ideally, they will find another writer or writers in their own vicinity. For example, I belong to a writer’s critique group whose members live within a radius of about thirty miles. We meet weekly, varying the meeting place so that no one has to drive the farthest distance every week. Not every group is a good fit for every writer. In approaching an established group, writers need to evaluate the writing level and interests of the members. Some groups specialize in different genres. Not every group critiques poetry or illustrated children’s books. Not every group is made up of beginners. A group of published writers may not be the best choice for an unpublished writer who is still struggling with basics. A good place to find kindred writing spirits is your local public library. Browse the bulletin board. Ask the reference librarians if they know of authors in the area. Writers who can’t find other writers locally can look for critique partners on the Web. Here is a starter list of five sites that offer help in finding a partner: Kingdom Writers An email critique and fellowship group for Christian writers. Ladies Who Critique Ladies Who Critique  is a critique partner-matching site for writers of all levels – â€Å"published, unpublished, aspiring, hobbyists, even closet writers or complete newbies!† Nathan Bransford This free writing forum offers a thread devoted to connecting with a critique partner. Poetry-Free-For-All This site boasts 23,000 members â€Å"of all skill levels† and is described as â€Å"a non-stop online poetry workshop for beginners and experts alike.† Participants must agree to offer at least three critiques of others’ work for each poem submitted. Quantum Muse This site is for writers of â€Å"science fiction, fantasy and alternative writing and artwork.† It offers the opportunity of publication. Membership is free, but participants must complete three critiques of the work of others before receiving permission to submit. Scribophile This free site is for writers of all skill levels. Members exchange detailed critiques. Reciprocity is a must. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:15 Terms for Those Who Tell the FutureLatin Plural Endings6 Foreign Expressions You Should Know

Domestic Violence Research Paper Example | Topics and Well Written Essays - 750 words

Domestic Violence - Research Paper Example The strongest theory amongst all, however, is the feminist theory that explains domestic violence in the light of unequal power resting with individuals of the opposite gender. It typically points out that the unequal balance of power translates into the subordination of female authority over male authority. In other words, the feminist theory emphasizes the fact that domestic violence (against women) is a natural outcome that arises out of men’s urge to control (McCue, 2008). These imbalances in power are most persistent in patriarchal setups where the structure of the society denies equal opportunity to women in the socioeconomic and political arena (McCue, 2008). These societal imbalances have a ripple effect on the family which is demonstrated in men’s use of coercive power against women which they perceive as control. A primary example of this is demonstrated in the works of Dobash and Dobash who empirically researched that patriarchal systems contribute to female abuse and that such a system is reinforced by the socioeconomic structure of the society (Dobash & Dobash, 1979). ... In such societies, it is commonplace to see women working as housewives (taking care of the husband and the children) and men going out of the house to earn a living (Eswaran & Malhotra, 2011). Therefore, the feminist theorists argue that these pre-described notions of gender roles and the inevitable power that men exercise over women helps explain domestic violence to a large extent. Since men are ascribed primary roles in the society, they are granted access to privileged resources whereas women are ascribed secondary roles and are considered inferior. In an interesting research conducted on villages in a state in Southern India, Rao discovered that females who had little control over the allocation of resources in their households were the ones who experienced greater domestic violence (Rao, 1997). Feminists argue that early social experiences of women perpetuate these gender roles and condition them to become a part of them. For instance, the mother is required to serve â€Å"co ffee† to the father before he goes to work and that young girls â€Å"play house† at home (Eswaran & Malhotra, 2011). Therefore, males develop the right to be violent towards their female counterparts due to these gender role differences. Poor education and low socioeconomic status also contribute to greater violence under this theory. According to a research, households with lower level of education experienced greater domestic abuse than otherwise (Eswaran & Malhotra, 2011). Furthermore, households where men were employed (indicating high socioeconomic status) experienced less incidents of domestic violence than otherwise. Also, as pointed out by Bloch and Rao, males with weak bargaining power tend to resort to domestic violence which proves to

Hazards of Aluminium Welding Fumes Research Paper

Hazards of Aluminium Welding Fumes - Research Paper Example The biggest problem is that the diseases do not develop immediately but appear after a few years of exposure. The impact of pollution at the workplace on productivity has been well investigated. Studies on the impact of pollution at work environment in productivity reveal a tendency of reduction in economic activity (Marrewijk, 2005). "Sick Building Syndrome" (SBS) and 'Building related illness' (BRI) gives rise to employee complaints such as headaches, dizziness, disorientation, fatigue, ear, eye and throat irritations. The world demand for high-speed ferries and LNG tanks is being met with an increase in Aluminium welding and casting production. This has introduced a new health hazard to the Aluminium welders and ways are being probed to protect the welders against the Aluminium fumes. In the U.K, the Control of Substances Hazardous to Health (COSHH) regulations stipulates that the occupational exposure limit for Aluminium fume should not exceed 5mgm exp 3 of air. Aluminium fumes during welding also generate quantities of ozone gas, which can cause nausea (Rabin, 1997) and unconsciousness. Welding is a process in which metal or other thermoplastic materials are joined together by the application of heat or pore sure or both. Electric welding was introduced in the 1940s. Aluminium welding has been in prominence since 1970. There are several types of welding like Arc welding and Manual metal arc is a common process where the workers are exposed to the fumes. Carbon arc, Cold welding, Electron beam welding, Flux core arc welding, Gas welding, Gas metal arc welding, Gas tungsten arc welding, Shielded metal arc welding, Plasma arc welding, Laser beam welding are the other welding processes where workers are exposed to metal fumes. The welding workers have a high exposure of metal fumes and the exposure depends on the place, confined space, workshop or open air.  

Human Resource Management Essay Example | Topics and Well Written Essays - 1750 words - 4

Human Resource Management - Essay Example Motivation of employees is another aspect of HR which the HR manager needs to ensure in order to keep them happy and working. There are various ways of motivation. The organisation can reward their performing employees or give them a promotion. Or even a simple gesture of communication is very helpful in making them motivated towards their job. The employees need to feel that the organisation values and respects them. This in turn will make the employees motivated and dedicated towards their company. ANSWER 3 Training and development forms an important aspect for an employee. When an employee joins the organisation, he is she needs to undergo an initial round of training in order to understand the job role and responsibilities. Thereafter during their work life they have to undergo several training modules to further improvise on their job skills. When an employee realises that their organisation is spending a lot for them in order to develop their skills at workplace, it gives them a sense of importance in the company. They feel that the organisation considers them important and need their support in order to grow. The moment this feeling arises within an employee, he or she will automatically try to give more to the organisation. This feeling of belongingness cannot just come by all of a sudden. The realisation has to be made by the company to their employees. Normally catering to employees problems or ensuring his or her well being can really motivate the employees but this is just a small apart. On a bigger scenario, training and development of the employee is a major factor in boosting their morale. In order to understand the question at hand, we must create a corporate scenario where a training... It is a very important part of human resource as it is concerned with bringing in manpower into the company. It also helps in the growth and development of the organisation. One of the important aspect is training and development. Once a person joins an organisation, he or she needs to undergo an initial training period which helps him or her to understand the job role and the responsibilities. Generally when an employee joins, he or she under goes an induction period where in he or she is made acquainted with the work environment, the organisation culture, etc. the next phase is the training period. the training can be on the job or off the job. The main idea behind collective bargaining is to settle a dispute between an employee and the management in the best possible way without any kind of biasness. Collective bargaining and unionization have two main benefits. The moment this feeling arises within an employee, he or she will automatically try to give more to the organisation. This feeling of belongingness cannot just come by all of a sudden. The realisation has to be made by the company to their employees. Normally catering to employees problems or ensuring his or her well being can really motivate the employees but this is just a small apart. On a bigger scenario, training and development of the employee is a major factor in boosting their morale. Collective bargaining and unionization has been used in many cases across the world. The management and the labourer’s representatives sit and discuss their issues and try to come to common agreement where both of them are happy and satisfied.

Three Summries of three Articles about Husky Energy Inc Essay

Three Summries of three Articles about Husky Energy Inc - Essay Example Despite unpredictable interruptions in Ohio refinery reducing the production rates, Husky net income rose at an average of $50 million from previous year. Exploration of new oil fields has enabled Husky Inc Company to invest in the transportation sector in order to boost efficiency to the market. For instance, the company has deployed Canadian knowledge to maximize shipping of oil and gases from the Southern China to the potential markets. These measures are intended to upstage the market operations of the competitors. Due to intensive production and accessibility to world leading energy markets, Husky is worth $6.5 billion. Partnership with CNOOC Ltd in China has enabled the company operate both swallow water transportation and gas terminal facilities thus making its production techniques competitive. CNOOC is also the primary customers of Husky. Husky energy plans to lower the 2015 budget by one third of the 2014 budget. These changes are entitled to compensate weak prices as well as the spending spree on the ongoing projects in Liwan and Southern China. The financial capacity of Husky’s Oil Company will enable it weatherproof any market conditions in order to withstand competitions from Calgary as the primary competitor. The production operations in Western Canada is streamed by 42% while the oil fields in Atlantic regions by

Counseling Assignment Example | Topics and Well Written Essays - 2000 words

Counseling - Assignment Example I would start by asking the freshman the reasons as to why he chose the career. This can be due to personal interest on that area, persuasion/ influence from either parents or colleagues, being cheap in terms of cost, taking a short duration of time. It can even be that the freshman chose the career not basing it on any factors. My area of interest would be to ascertain the suitability of the career from the 'marketability' point of view. He should be able to choose a career that would enable him secure a job as soon as he finishes college. I would then encourage him to change his career if I realize that the one he has chosen may not adequately serve his needs as soon as he finishes college. I will stipulate to the freshman the need for living harmoniously with colleagues in college. Living peacefully with colleagues would enable him to always have a peaceful mind and be able to concentrate in his studies. Conflicts characterized with chaos, fights would not only adverse his performance in academics, but can make him either be suspended or expelled from college. The entire life of the freshman would be greatly influenced by the kind of people/ friends he would be associating himself with. Friends are people who can easily influence someone's character, either positively or negatively. I would therefore urge the freshman to carefully choose the kind of people to associate with. He can do this by consulting the sophomores and other seniors if the people he wants to associate himself with are already known by them (sophomores and seniors). If they are fresher, then he can use his own judgment to determine whether they are good or bad, morally upright or to the contrary etc. I would further advice him to cling to people with vision and one goal - that of passing college exams and coming out successfully. In this respect I would advice him to completely avoid associating himself with students who take alcohol, smoke, and who involve themselves in other immoral activities. 4) SEXUAL RESPONSIBILITY This would be a very important topic as far as the new freshman is concerned. I would tell him the need to completely abstain from sex. Sex, being addictive would deviate his mind from studies thus deteriorating his performance. It can also earn him enemies because he might be competing with his colleagues and even lecturers for sexual partners. Worst of all, I would highlight to him; the dangers of engaging in sex irresponsibly one of them being contracting of sexually transmitted diseases and HIV/ AIDS. 5) OBEDIENCE & ADHERENCE TO ESTABLISHED RULES I would advice the freshman to adhere to the generally established rules and regulations of the

Three Summries of three Articles about Husky Energy Inc Essay

Three Summries of three Articles about Husky Energy Inc - Essay Example Despite unpredictable interruptions in Ohio refinery reducing the production rates, Husky net income rose at an average of $50 million from previous year. Exploration of new oil fields has enabled Husky Inc Company to invest in the transportation sector in order to boost efficiency to the market. For instance, the company has deployed Canadian knowledge to maximize shipping of oil and gases from the Southern China to the potential markets. These measures are intended to upstage the market operations of the competitors. Due to intensive production and accessibility to world leading energy markets, Husky is worth $6.5 billion. Partnership with CNOOC Ltd in China has enabled the company operate both swallow water transportation and gas terminal facilities thus making its production techniques competitive. CNOOC is also the primary customers of Husky. Husky energy plans to lower the 2015 budget by one third of the 2014 budget. These changes are entitled to compensate weak prices as well as the spending spree on the ongoing projects in Liwan and Southern China. The financial capacity of Husky’s Oil Company will enable it weatherproof any market conditions in order to withstand competitions from Calgary as the primary competitor. The production operations in Western Canada is streamed by 42% while the oil fields in Atlantic regions by

Management Solutions Using the PISCO Methodology Case Study

Management Solutions Using the PISCO Methodology - Case Study Example Many people have already transferred from place to place and a lot of those people, the so-called immigrants, have already decided to stay and work on the foreign lands they have gone to. Hence, the main effect of this social move on achieving success on other places, the employment of the multicultural population has been the resort to supporting the lives of the said immigrants. Hence, the workforce of every company making up the business industries is at times having the same worries on how to face the challenge of dealing with and managing people who are widely different from each other.Understanding this particular factor suggests that Lael Matthews is indeed facing a particular management dilemma that practically subjects her to a decision that needs to be made abruptly and systematically understanding the fact that this particular decision would directly affect the organization as a whole. Having this responsibility established right upon her shoulder, it could be observed how important her decision is going to be in connection with the growth of the organization that she is standing for. To know how complex the matter is, the definition of the entire situation shall be presented below.There are three managers vying for the promotion that is to be given to only one particular candidate. Among the candidates included three major personnel which included Liz, Roy and Quang Yeh. All particular individuals have had their own chances of serving the organization for quite some time and had been able to find ways to improve the progress of the business for some certain ways in their own remarkable ways.

Role of Media and Its Effects on Youth Essay Example for Free

Role of Media and Its Effects on Youth Essay Our life will remain incomplete without the media. The radio, television, newspaper and internet are some forms through which we get information. Just like other fields, a vast development is seen in media fields also. The common people believe the news given by the media. So, the media should be very careful before giving any news to the public. They have to cover important happenings, in all the fields, around the world. There is no use in creating emotional feelings among public by exaggerating the happenings and giving sensational news. The media persons should be cautious in giving unbiased news to the common persons. AS EVERY COIN HAS TWO SIDE THATS WHY MEDIA HAS BOTH ADVANTAGE AND DISADVANTAGE.THE FAIR PART IS IT MAKES THE BIG UNKNOWN WORLD TOO SMALL AND THE BAD SIDE OF IT IS THAT TEENS ARE GETTING CRIMNAL DAY BY DAY BY SEEING THE NEWS OF CRIMES WHICH WE HEAR DAY TO DAY DISADVANTAGES OF MEDIA:  ·The media has a bad effect on everyone, not just teens, the media never represnets anything in truth, it represents events in way that will earn them money, whether or not you are influenced negatively is not important to them.  ·Children could think that they are super heroes and jump from high rise building thus creating a threat for their life.  · They may become more aggressive and rude in nature. There health may be spoiled due to watching excessive television. They may concentrate less in there studies.  · Its excessive use may decrease there memory retention power.  ·The media covers news of public interest such as political happenings, sports, city news, national news, international news, business, education, entertainment, literature and medical news.  · The news should satisfy all men, women and children of various age-group and status. To increase circulation of newspapers, the media people should not publish bogus news.  ·The fashion shows, dance and music programs attract youngsters very much. They like to spend money for make up, clothing and jewels on the influence of models and actors.  ·The youngsters wish to take part in these programs, which are unsuitable for many persons.  ·The middle aged persons are stuck up with TV serials and show much interest in raising social status, by wasting money. ADVANTAGES OF MEDIA: †¢ The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. †¢ The media helps common people to exchange information and it acts as a common platform. The public get knowledge and awake to raise questions, on seeing the news in newspaper and TV. †¢ The media helps to bring out the hidden talents of the people. The children learn many good things through media. †¢ By reading newspaper, the children learn many things, their reading habit increases and their vocabulary enhances by learning new words. Their knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. †¢ The cartoon channels make the children happy. †¢ The games increase their logical thinking power and grasping of things. The attitude, approach and behavior of the common people will also change, when exposed to media. †¢ The media conducts polls and let public to take part in social issues. Through blogging in the internet and writing letters to the editor in newspapers, many people give voice about their opinion in different political and social matters. CONCLUSION: The media has brought the people all over the world very closer. We have to take the positive aspects and use it for good purpose. The media and public should help to drive away the negative effects of the media.

Analysis of 2010 Old Spice Campaign

Analysis of 2010 Old Spice Campaign Introduction This essay aims to analyse the 2010 Old Spice Campaign which began with the release of the â€Å"Man Your Man Could Smell Like† commercial and finishing with the interactive â€Å"Response† campaign. The first part of the essay will explain about the brand Old Spice and the stiff competition it faced which resulted in Old Spice having to change their brand image. The second part of the essay will explain the 2010 Old Spice campaign in detail by explaining the rationale behind its conception, its launching and its audience reception, which was further bolstered by the launching of the â€Å"Response† campaign. The third part of the essay aims to analyse the campaign’s overall effectiveness in terms of a rhetorical context and an audience, market and social cultural context. Finally, the essay concludes by explaining the impact and overall significance of the campaign. Old Spice Old Spice is a well-known brand of male grooming products that has been around since 1938 and was acquired by Proctor and Gamble (PG) from the Shulton Company in 1990, who soon shifted its target audience from the older generation of 40 to 60 year olds, to focus on the younger generation of 13 to 34 year old men. Old Spice soon grew in prominence after PG released several new products under its brand that grew to become leaders in the market, like its men’s deodorant line (Belch and Belch, 2012). Problem However, by 2003 competition arises from the Unilever Axe brand, who are market leaders in Latin America and Europe. Axe’s advertising campaigns relied on suggestive images of provocative woman and evocative taglines (Belch and Belch, 2012). By 2009, stiff competition have resulted in Old Spice falling behind and big losses in market share. By the time of the 2010 Super Bowl, Unilever would begin a campaign for Dove Men’s body wash during the event, which therefore endeavoured Old Spice to shift focus back to them in order to boost sales and inhibit further losses in market share (Gold Effie Winner, 2011). Market Research Severe competition from Axe prompted Old Spice to revitalize their brand image in order to keep up, and thus approached advertising company, Wieden + Kennedy (W+K) in order to achieve it. Research done by W+K found that Old Spice’s target audience of the 13-to 34-year-old males were perplexed from the many types of body grooming products. The target audience was quite withdrawn to spend time and explore the options thoroughly, deeming them too confusing, too lady-like, or frankly â€Å"unsuitable for them†. Most men also perceive body wash as being a female product which is unnecessary for them to use. Old Spice also lacked a manly image and has the fixed perception of being used by old people, which did not appeal much to their target audience of younger generation males. The results prompted W+K to relocate Old Spice as the easy, masculine choice for serious men amidst the complicated, crowded and confusing, body product category (Belch and Belch, 2012). Campaign In February 2010, Old Spice released the â€Å"Man Your Man Could Smell Like† campaign. Objectives: The main objective for this advertising campaign was to change the perception of Old Spice being the product of the baby boomer generation in order to fit and appeal with Old Spice’s new target audience of younger men, which resulted in the creation of the â€Å"Old Spice Guy† (former NFL sportsman, Isaiah Mustafa). Target Audience: Despite the targeted market of the Old Spice product being men aged 13 to 34 years, the campaign targeted women instead as research revealed that most purchases regarding body cleansing made by men were decided by their female counterparts. Old Spice decided to directly reach out to women by telling them that â€Å"I am the man your man could smell like†, which would prompt them to purchase Old Spice in order for their male counterparts to smell like the Old Spice Guy. The aim was to spark a discussion between women and men about the benefits of having masculine-smelling body wash (Old Spice) for men over â€Å"female-scented† brands (Gold Effie Winner, 2011). Commercial: A 33 second video was filmed featuring Isaiah Mustafa as the â€Å"Old Spice Guy† explaining the benefits of using Old Spice over â€Å"lady-scented† body wash brands. Description of commercial as follows: The Old Spice Guy faces the camera and greets the women, wearing nothing but a bath towel, prompting the viewer (in this case, ladies) to look at their male counterparts and back to him a few times in order to compare their attractiveness. He concludes that unfortunately, their male counterparts do not look like him but an alternative is, that they are able to smell like him when they stop using lady-scented body wash and switch to Old Spice. The set then transitions smoothly to a boat out at sea, in which he holds up an oyster that contains, â€Å"two tickets to that thing you love†, before turning into many diamonds flowing down from his hand, and then exclaiming again that, â€Å"anything is possible when your man smells like Old Spice and not a lady†, while the Old Spice product materializes from the diamonds, before the camera pulling back and revealing that he’s on a horse (Old Spice, 2010). Launch: It was decided that the video would be released on social media platforms, rather than the Super Bowl. W+K thus secured search engine keywords that would direct users to the commercial when searching for Super Bowl commercials in order to generate buzz. The video was soon released on YouTube on February 4th, 2010, before going on television soon after. Old Spice’s website and social media pages was altered in order to adapt to the commercial. The website displayed visuals of youthful males participating in various â€Å"masculine† activities. Their Facebook and Twitter pages also featured images of the â€Å"Old Spice Guy†. Print ads also accompanied the release. Post-launch, the advertisements aimed to fulfil another criteria which is: getting males and females to start conversations about the campaign. The media buy was thus aimed at environments where men and women would be viewing it together. Examples like American Idol, the Winter Olympics, the TV show Lost and most importantly, in cinemas during the weekend of Valentine’s Day. Soon, the campaign became increasingly widespread and popular, achieving millions of views and multiple parodies. The â€Å"Old Spice Guy† also made appearances on talk shows like Oprah and Ellen DeGeneres. The campaigns popularity, resulted in the â€Å"Response† campaign, an event which went on for two days, in which the â€Å"Old Spice Guy† recorded over 186 personal video messages to internet users who posted comments about the commercial on social media platforms, which was then uploaded online (Wieden Kennedy New York, 2010). Reception: *Both Sources from Golden Effie Award, (2011) As shown in the pie chart above, Old Spice managed to achieve its primary objective of the campaign by dominating online conversations about body wash with 76% of the majority share throughout the period of January and March, 2010. By April, â€Å"The Man Your Man Could Smell Like† video garnered more than 10 million views on YouTube, which was more than 10 times the amount of views accumulated for Dove’s Super Bowl commercial (Wieden Kennedy New York, 2010). The â€Å"Response† campaign reached 20 million views on YouTube in just three days, and Old Spice’s social media following increased substantially. After the â€Å"Response† campaign, followers increased about 2700% and 60% for Twitter and Facebook respectively. YouTube subscribers increased from 65,000 to 150, 000, as well as traffic to the Old Spice website increasing up to 300%. As shown in the graph above, sales of Red Zone Body Wash also increased up to 125% from the time of the campaign’s launch to July 2010. Old Spice soon became the number one All-Time Most Viewed branded channel on YouTube. (Wieden Kennedy New York, 2010). Own View Old Spice succeeded in reinvigorating its image by adding a youthful, masculine and alluring appeal to its personality and image. It also established a positive reputation for itself through the commercial’s use of humour by becoming, â€Å"the brand with hilarious commercials†. Audiences will now immediately assume that future Old Spice commercials will be entertaining and thus will pay attention to them. This has allowed Old Spice to break free of the crowd of other commercials and prompts audience to focus on the messages. Although subsequent commercials may not be as interesting or persuasive, audiences are still likely to be watchful for any Old Spice advertisements expecting entertainment. The commercial’s humour was sufficiently good and enough as well. Old Spice Guy’s exaggerated masculinity was the right amount of funny to stimulate the viewer’s sense of humour. The Response campaign was also brilliant in every way as it allowed for higher interactivity and a real intimate engagement and relationship with the target audience as well as providing quality entertainment value. Rhetorical Analysis This section aims to provide a rhetorical analysis of the first â€Å"Man Your Man Could Smell Like† commercial video (Old Spice, 2010). The campaign targets women, hence, Old Spice Guy initially addresses women in order to appeal to their desire of making their male counterparts more attractive, however, he indirectly targets insecure males who themselves want to BE more attractive to women, which is the product’s main target audience. The ethos (narrators’ character and credibility in gaining approval) of the Old Spice Guy is by exhibiting the good traits he possesses; muscular, good-looking and tall which reinforces the credibility of the product and suggests that anyone who uses it would be as desirable as he is. The commercial also displays diamonds materializing out of the Old Spice Guy’s hand in which suggests that the character is wealthy and the sequence with the â€Å"two tickets to that thing you love† coming out of the oyster suggest that he can get anything a women desires. This reinforces the perception that he is the exemplary man. Next, the character uses pathos (seeking to arouse emotion in order to obtain approval) to appeal to the viewer’s insecurity and their perceptions of the perfect man. Old Spice Guy stimulates the viewer’s sense of humour and his dramatic delivered dialogue allows him to seem charming and charismatic. Also the use of imagery, like the Old Spice product materializing from a handful of diamonds, uses pathos to influence the audience into associating Old Spice with opulence. The commercial’s lacks logos (logical reasons to support argument) as the commercial is immensely absurd and improbable. Its main logical argument is that using Old Spice would make you smell better and thus become more attractive and exciting. This can be associated with a logical fallacy called, â€Å"The Slippery Slope† in which is the belief that taking a certain action (in this case, using Old Spice), would result in a chain of events with no logical explanation (attractiveness, luxury, etc.). While it is reasonable to suggest that the product WILL make you smell better, it cannot be proven logically that it would lead to you becoming more interesting or becoming rich and obtaining lavish possessions like diamonds or a boat. This can be related to the Elaboration Likelihood Model (ELM) under the peripheral route to persuasion in which the audience is deemed lacking the ability or motivation to compute information and would not probably undertake any thorough cognitive processing. This is when the viewer depends on the peripheral cues in the message and makes a decision, rather than evaluating the information and making sense of the argument. Positive peripheral cues like the attractiveness of the â€Å"Old Spice Guy† and luxurious materials being associated with the Old Spice product can overshadow the overall logic of the message to the viewer (Belch and Belch, 2012). The commercials overall effectiveness was in being able to relay positive peripheral cues to the viewers as quickly and directly as possible before the viewer could comprehend the overall sense behind it. The exigency (urgent demand or need) of the commercial is created by people’s desire to be attractive (e.g. men would like to be attractive to women) thus, the commercial portrays the perception that Old Spice users automatically becomes so thanks to the positive visuals being portrayed in the commercial. The tone and speed in which the way the Old Spice Guy speaks (which is direct and rather in a hurry) out his argument further reinforces the sense of urgency. The argument’s effectiveness ultimately depends on the viewer’s subconscious overlooking the fallacies of the argument presented within the commercial as well as being stimulated to action by the commercial arousing emotions over confidence and attraction. Audience, Market, Socio-Cultural Context Old Spice’s target audience (13 to 34 year old males) are able to be influenced by the commercial as they are inclined to feel insecure about themselves when it comes to attracting the opposite sex, in which purchasing Old Spice would give them a confidence boost, even though it is clear that the connection between the product and its benefits are non-existent. This would still influence an individual’s decision-making without being cognitively aware. Old Spice’s target market put greater emphasis on the need for fragrances. Their psychographic of the target audience believes that good deodorant and smelling good is essential as it eliminates the need for a cologne, and good and proper grooming is an important aspect to overall attractiveness to the opposite sex. Maslow’s Hierarchy of Needs explains that the primary motivation for consumers to buy grooming products is a result of their need for â€Å"esteem†, in which the target audience is driven by concerns regarding developing masculine identities and to be perceived as attractive to the opposite sex, all in which would encourage the consumer to seek products that would allow them to achieve their desired image (Belch and Belch, 2012). Old Spice also managed to establish a strong sense of brand loyalty among its consumers through the â€Å"Response† campaign, by allowing them to get personally invested in the brand through social media interaction. A personal connection with Old Spice allowed its consumers to fulfill Maslow’s Hierarchy of Needs of Self-Actualization which is the need for self-fulfilment (Belch and Belch, 2012). Conclusion Old Spice’s managed to achieve its goal of re-branding itself from being considered a â€Å"grandfather† product to appealing to both men and women of the younger generation through the 2010 Old Spice Campaign. The overall significance of the â€Å"Response† campaign innovated advertising by introducing real-time brand building through establishing an interactive an intimate relationship with the target audience that modernized and humanized Old Spice as a brand, an endeavour that would certainly be considered as the most popular and rapid growing interactive campaigns of all time.

Japanese: The Law Of Inverse Returns :: essays research papers

Japanese: The Law of Inverse Returns Scott Barlow December 6, 1996 Shoji Azuma Japan 355 - 1 The law of inverse returns states that the better the foreign learner's Japanese is, the worse the reaction of the Japanese native population will be to the learner's use of Japanese. In this paper, I argue that the better the learner's Japanese is, the better the treatment to the learner of Japanese from native Japanese. I will argue this point by making three statements and then provide opinions and reactions of others whom I have interviewed over the Internet. The better the Japanese language that one has, the more the freedom he feels. I felt this feeling while I was in Japan and I could finally go to the bank and make a deposit or withdraw without fumbling and literally making up my own Japanese vocabulary. Until further Japanese study, did I find out that the word to "withdraw" money from the bank was the same as "taking something down," like from a shelf. These are the same words, but in Japanese it is the context that they are used is what is important. Not only does better Japanese save you the embarrassment of making a mistake, but having better in Japanese also helps natives feel less of a burden on them, than if you didn't speak good Japanese. In Japan as a missionary, I had the opportunity to visit a retirement home once a week. During our visit with the elderly, we also cleaned up. doing the normal housekeeping that was necessary for them to live in a cleaner, better environment. I am very glad that I had Japanese that I was able to understand the retirees, especially when the needed someone to talk to and when I was able to understand and help them clean where they asked me to. Through the understanding that I had then as a missionary in the Japanese language, I feel that the full-time workers there were less worried about us performing duties for them because we had better Japanese. This resulted in the better treatment I received as I was in Japan because of the position I was in able to serve. The second argument I would like to make on a related topic of being less burdensome to the Japanese. Everyone doesn't like a lazy person, although a lot of people in America like being the lazy person. In Japan if you aren't busy doing something, it is like being counter-productive and demeaning the existence of society. The better the learner's Japanese is, the more likely he is to be

Napoleon’s Buttons

The motivation behind each endeavors goals could have been the use for good, wealth, money, or prosperity. The chemistry of the compound is related to their usage and motive for obtaining them because molecules can control the trade and use of one specific area of the world. Some major molecules that were valued are phenol, Suppression, silk, cellulose, and glucose. Phenols were used as antiseptics during surgery to prevent cuts and wounds from getting infected. Suppression, which is rubber, has been made into countless everyday items that we use to this day.Silk is one of the most valued fabrics in the world. Silk is very hard to harvest and it is expensive. Cellulose is the main component of cotton. Cotton is cheap and most of our clothes are made out of it today but it has fueled slavery for most of the 18th and 19th centuries. Glucose is our everyday sweetener that is always at hand but this has also been a product of slavery during the same time period of cotton. All of these mo lecules have been valued at some point or another. Each molecule here has been a product of someone's endeavor to gain some sort of goal. . Serendipity Is the occurrence and development of events by chance In a happy or beneficial way. A decent majority of chemical discoveries are serendipitous, either by means of trying to create artificial chemicals, failing and creating something accidental, or just by plain dumb luck. Most of the discoveries and expansions of intro compounds has to do with luck. One account of pure randomness is when Christian Frederica Such ¶been spilled a mixture of nitric acid and sulfuric acid on his wife's apron.When he hung it to dry, he had converted the cellulose in the apron as an internal source of oxygen; when heated, it exploded. Phenols also had a high probability in chance. Joseph Leister covered a clothe in phenols as an antiseptic which worked almost every time in use. This led to the cleanliness for germ-free techniques In surgery. Suppression , or rubber, Is another discovery with luck by Its side. If a Christopher Columbus hadn't gone to the new world and brought back rubber a lot of our everyday Items wouldn't exist.Charles Macintosh also discovered a waste product from a local gas works that could convert rubber into a fabric. This fabric is a very useful item in our lives, for its waterproof qualities. Wonder drugs have come a long way in past couple of centuries, from herbs to pills. Without these painkillers, many would have suffered or even died. Chlorination compounds have kept our food fresh and spoil free for decades. CIFS have refrigerated items across oceans and continents and kept them from rotting, which could have been detrimental to sailors in the 19th century.All of these chemical discoveries had some type of serendipitous involvement in our world for good and beneficial reasons. 3. â€Å"With great power comes great responsibility. † In some cases, the men In charge began to neglect their moral p ower of the Industry. During the process of making silk In the early 20th century, the corporations used child labor. The children could get in places could not, sanitary or unsanitary. The children got very little or no infectious diseases and had deformed backs.Today in the world, Japanese corporations treat their workers the same: low pay and poor working conditions. Slavery was another big issue once the trading of sugar began. When sugar plantations began in the new world, we enslaved innocent Africans to work on the plantations. The slaves had to work from the break of dawn till the sun set. Slaves were beat if they didn't obey the master's rules and they poor living conditions. Today in Africa children are tricked into being enslaved to work on cocoa plantations just as slaves did two hundred years ago.

Lack of Nationalism and Patriotism of the Filipino Youth Today Essay

â€Å"Lack of Nationalism and Patriotism of the Filipino Youth Today† Nationalism and patriotism both show the relationship of an individual towards his or her nation. The two are often confused and frequently believed to mean the same thing. However, we have lost that sense of nationhood particularly among youth. It wasn’t long time ago when young people here, loved to die for their country. The evident reasons were patriotism and love in their souls for their motherland. But the situation is not so now. Nowadays, if you ask them to die for their country, believe it or not, they either will slap you or laugh out loud at you, thinking it as a frivolous roguery, you are trying to pull at them. Many wonder, if there is a foremost problem, then there must be a solution to it, education reformation, globalization awareness and westernization regulation. Modern education is a major influence for such a situation because the subsequent generation was never taught of patriotic acts and sacrifices of people for their country which resulted in lack of inspiration and moral education also wasn’t encouraged as it should have been. Young people were taught to be self-independent and to only ponder on their well-being. Movies and songs also stopped showing patriotism and partisanship and started making them believe in fantasies, driving them apart from veracity. These are the few reasons why the present generation is devoid of patriotism. I believe that the Department of Education should give also importance on how nationalism be engraved to Filipino youth. Globalization describes the processes by which economies, societies and cultures have become integrated through communication, transportation and technology. It is a new form of culture that knows no boundaries and is spreading globally which is quite alarming. Youth tends to be blind about the process of globalization in our country. For me, having knowledge about social culture is such a big count for patriotism. Westernization is a process whereby societies come under or adopt Western culture in areas such as industry, technology, law, politics, economics, lifestyle, diet, clothing, language, alphabet, religion, philosophy, and values. This particular process plays a big role in lack of nationalism of the Filipino youth today. Idolizing Korean-pop, adulating  imported products and simulating foreign fashions are the norms. In this case, parents and teachers or authorities must not tolerate those actions. They should be the first to encourage youth about nationalism and patriotism. The nation built by today’s youth will be the nation they pass along to their own children. If young people today wish their children to have an America of freedom, the young people of today must protect and defend that freedom by supporting our country’s greatness and working to make her ever better. The youth of today owe a debt to those of the past who sacrificed, worked hard, and even died to build us a free nation. To keep faith with those who have gone before and upon whose toil and sacrifice the nation was built, youth need to show patriotism. Through education reformation, globalization awareness and westernization regulation, nationalism and patriotism will not be lost among Filipino youth.

Theories And Development Of Public Administration

Like any other field of social sciences, the development of Public Administration as a study and also, as a practice is a response to evolving social contexts. As it is an eclectic field of study, it has adapted its key concepts and theories predominant in that period of time from the other fields of study. Thus, one can look at its development by identifying key concepts of economic, sociological and other studies that have contributed to how it is today.According to Brillantes and Fernandez (2008), the development of Public Administration can be classified as traditional/classical Public Administration and modern Public Administration (2). The traditional/classical Public Administration mainly leans on the models of Organization theory. These models are classified into three, namely, the classical, the neoclassical or human relations and the integration theory or modern theory (Cabo 36). The classical theory became the conceptual foundations of the traditional public administration (Cabo 37). There are 3 schools of thoughts under this theory.One is the Scientific Management which searches for the â€Å"one best way† for an organization to work efficiently, that is, increased productivity with minimal waste and costs (Cabo 37). In doing so, the model suggests that there is a scientific way to achieve production goals. It then postulates that to increase workers’ productivity, â€Å"the best way† is that there should be a competitive management, a clear division of duties between management and labor, and a scientific method and technique in selecting, training, and motivating employees (Cabo 37).With this, time and motion studies became a prevalent method in looking for the â€Å"one best way† (Cabo 37). However, although these studies have indeed improved productivity, it was heavily criticised later on because it failed to account the individuals’ common sense and judgement in the organization (Laegaard and Bindslev 15). Ne vertheless, the model is still useful in evaluating technical processes both in the private and public sector to this day (Laegaard and Bindslev 15). Meanwhile, asScientific Management focuses on increasing productivity, the second school of thought, the Administrative Management, focuses more on the efficiency of management of organization (Cabo 44). It contends that a general theory of administration which can be both applied in the private and public sector is highly possible and that studies must seek to discover and understand the underlying principles that govern it (Fayol cited in Cabo 40, Brillantes Jr. and Fernandez 3). According to Henry Fayol, there are 14 principles of administration.These are: division of labor, authority, discipline, unity of command, unity of direction, subordination of individual interest to general interest, remuneration of employee, centralization, scalar chain of hierarchy, order, equity, stability of tenure of personnel, initiative, and esprit de corps (Fayol cited in Cabo 40-41). Meanwhile, Gulick and Urlick (1937) further enhanced Fayol’s ideas into a comprehensive theory of administration (Brillantes Jr. and Fernandez 3) and contended that there are 7 administrative functions the management should perform (1937 cited in Cabo 42).These are planning, organizing, staffing, directing, coordinating, reporting, and budgeting or POSDCORB (Gulick and Urlick 1937 cited in Cabo 42). In general, Administrative Management offered practical ways to organization and management (Cabo 43). They are, however, criticised because of the lack of systematic methods (Cabo 43) and over-simplification of administrative conditions (Simon cited in Laegaard and Binslev 16) which resulted to contradicting principles (Simon cited in Cabo 43).Lastly, the third school of thought, the bureaucratic model, is different from the other two as it includes social and historical perspective in its approach to organization (Laegaard and Binslev 16). Its main contention is that for an organization to function smoothly, bureaucracy must consist of neutral professional public employees and that public employees must act as if the superior’s interests are his own (Weber cited in Laegaard and Binslev 16). It identifies 5 characteristics of an ideal bureaucracy, namely, hierarchy, division of labor, formally written rules and procedures, impersonality, and neutrality (Weber cited in Cabo 44).The classical theories, in general, defined many of the key concepts of the Organization theory which greatly enriched the traditional Public Administration. However, they are criticised as having very little regard to the worker or employee within the organization as persons (Cabo 44). The worker is seen as economically-driven (Cabo 44) and therefore the social-psychological aspects, which may also contribute to his productivity, is not taken into account. Thus, in response, the neoclassical model of Organization theory was proposed.Rather t han focusing on the mechanical aspect, the theory focuses more on human relations and sees organizations as social systems composed of interpersonal relationships (Cabo 47). It looks into the how people interact with one another in the organization, how they behave, their feelings, motivations, and aspirations (Cabo 47). One of the key ideas of the theory is the result of the Hawthorne experiments wherein it was found out that informal work groups, rather than management demands, have greater influence on employee productivity (Cabo 48).Chester Bernard (1938) then explained that the informal groups are significant in an organization because it fosters social integration by providing for the social-psychological needs of workers such as pride, prestige, and loyalty (Cabo 49). In general, the theory enriched the study of Public Administration as it makes human perspective an equally important organizational concern (Cabo 49). There are, however, criticisms that arise on the concepts o f the theory. Although it has offered explanations on organization performance, it has failed to explain adequately other aspects of organization behaviour and performance (Cabo 49).More so, the human relations approach is prone to management manipulation of informal groups just to get workers do what management dictates (Cabo 49). Thus, in order to deal with the weaknesses of both the classical and neo-classical theories, the integrative or modern organization theory was proposed. The theory tries to understand and explain the organization in a more holistic method, integrating the classical approach with the social-psychological perspective of human relations (Cabo 50).With this, the theory then proceeds to look into aspects of organization where management and workers meet their goals. Four streams of thought fall into the modern organization theory, namely, the decision-making theory, industrial humanism, open-systems theory, and the contingency approach. With decision-making th eory, bounded rationality is being established contrary to the complete rationality of the classical model (Cabo 51). This is because, in every organization, decisions made are bounded with organizational and human limitations (Simon cited in Cabo 50-51).Rather than getting everything they want, people tend meet half-way and make satisficing decisions to achieve their goals (Simon cited in Cabo 51). Meanwhile, with Industrial Humanism, it is contended that the formal organization structure itself facilitates adverse effects on the workers’ performance (Cabo 52). Thus, social and psychological concepts like human needs and motivations should be considered in the formulation of key aspects of organization such as in job designs, organization structure, and management functions, among others (Cabo 51).The Open systems theory, for its part, sees the organization as an open system that is continuously interacting with the environment and is affected by it (Cabo 53). Thus, for orga nizations to survive and grow, it must be dynamic and adaptable to the changes in the environment. Therefore, inputs such as human and material resources are seen as essential in its operations and success (Cabo 51). Lastly, the contingency approach in the modern theory basically suggests that there is no single technique or method that is applicable to all situations (Cabo 55).Managers or administrators must be able to determine the need at hand and make use of the existing management and administrative ideas. Public Administration as a study, did not however, stop at looking institutions and its processes at organizational level. It went beyond so as take more of the social responsibility expected of Public Administration, that is, for the welfare of the public it serves. The events that followed after Word War II marks the beginning of this new development stage called the modern Public Administration.As post-war effects, coupled with internal political-economic factions, were fe lt, many of the third world countries had been struggling to jump start economic development (Cabo 64). Thus, the study and practice of Public Administration, particularly the traditional Public Administration was introduced to third world by Western powers. As the field was seen as an agent of social change (Brillantes Jr. and Fernandez, 5) and served as a guide for development, it took a new identity and is now called Development Administration.Development Administration is a sub-phase of modern Public Administration wherein traditional Public Administration is used to describe the societal problems and craft solutions in the third world context (Cabo 64). The goal was to â€Å"steer countries along the path of economic and social progress† by strengthening the bureaucracy to ensure efficient and effective implementation of policies and programs (Cabo 64). According to Gant (1979), Development Administration characteristics can be best explained by purpose, loyalties, and a ttitude (Cabo 64).By purpose, DA seeks to stimulate and facilitate national development, implement policies and programs determined by the people and introduce change and innovative structures and processes that will help achieve development goals (Cabo 64). By loyalty, the bureaucracy establishes pledges to the people through their elected representatives and by attitude, DA is positive, persuasive, innovative, and outward looking (Cabo 64). Although the theory seeks to help third world countries gear towards development, it has somehow failed to achieve its goals as the model yielded varied results (Cabo 64).Few of the main reasons that have caused the mixed results are the culture factor and the existing social, economic, and political contexts in a particular society (Cabo 64). Development Administration leanings towards Scientific and Administrative Management (Cabo 63) failed to capture the external factors brought about by differences in social contexts. Meanwhile, the New Pu blic Administration, another sub-phase of modern Public Administration, first emerged in the United States as a response to the observed widening of gap between prosperity and status of well-being among the people (Cabo 66).The main goal of the New Public Administration was to achieve social equity (Cabo 66). In order to do so, the government must not take a value-free stance as being promoted by the traditional Public Administration (Cabo 66). Rather, it must protect and promote the welfare of the disadvantaged groups (Cabo 64). It is from this theory that the concept of Reinventing Government, a newer sub-phase, is built upon.With the rapid changes in many of the societies nowadays, the advent of modernization and the expanding field of technology, the previous theories of Public Administration are seen as anachronistic (Cabo 73). Unlike the New Public Administration that sees the government as the driver of social change, Reinventing Government sees the government as a facilitato r to bring about change through collective efforts (Cabo 74). Coined by David Osborne and Ted Gaebler (1993), the theory seeks to improve government performance by changing the ways and means of the government in achieving its goals (Cabo 75).It contends that the government must act in entrepreneurial ways (Cabo 74), that is, to maximize productivity and effectiveness at lower costs. The theory builds up on the assumption that government is a crucial factor in collective undertakings to solve social problems and that civilized society cannot function effectively without it (Cabo 74). It is also the task of the government to uphold equity or equal opportunity as it is critical to the nation’s success (Cabo 74). Reinventing government has 10 principles laid down by Osborne and Gaebler.These are: catalytic government: steering rather than rowing, community-owned government: empowering rather than serving, competitive government: injecting competition to service delivery, mission -driven government: transforming rule-driven organization, results-oriented government: funding outcomes not inputs, customer-driven government: meeting the needs of the customers, not the bureaucracy, enterprising government: earning rather than spending, anticipatory government: prevention rather than cure, decentralized government: from hierarchy to participation and teamwork, and market-oriented government: leveraging change through the market (Osborne and Gaebler 1993, cited in Cabo 74-79). Currently, one of the new streams of Reinventing government is the E-government, wherein access to public information and processing of documents have been made available through the internet thereby making the government more reachable to the people and transactions which involves them faster and more convenient (Fang 1).Also, there is a proposition from Barzelay (2001) that the New Public Management which is into reinventing government, must turn towards policy approach for it to be able t o enhance both study and practice of the field. With the policy approach, analysis may then be undertaken weighing consequences of combinations of government rules and routines in a particular context (Barzelay 158) to determine what works and what does not. Reinventing government, however, takes high risks if implemented. It entails radical change and doing so may then entail costs and risks which are too much to take by political leaders and public managers alike (Halachimi 1995 cited in Cabo 80).In addition, getting the consensus of stakeholders who will be affected by the changes may be difficult (Cabo 80). The theory is also being criticized for looking at the people as customers or end users of policies rather than as citizens or participants in the policy-making process (Brillantes Jr. and Fernandez 7). Nevertheless, the field has evidences of success in Australia, the United Kingdom, and in New Zealand (Barzelay 162). Thus, it only signifies that reinventing government is po ssible. As being discussed above, the development of Public Administration has generally been a response to the context from which they are crafted upon. They are born out of the need to be able to solve pressing issues and concerns in a particular period.However, even though society has evolved to something very different from where the concepts and theories were formulated, the thoughts and ideas are still evident in the practice of Public Administration today. A good example is evident in the State of the Nation Address of the President of the Philippines, Benigno Simeon Aquino III. In his SONA, concepts of Organizational classical theory, such as efficient and effective implementation of programs and projects based on scientific studies and the principles of administration such as discipline, order, and initiative, among others are evident. Application of the Neo-classical theory is evident in the program implementations of Community-Driven Development (CDD) and Bottom-top Budge t Approach (BUB).With CDD and BUB, it is the people and the local government that identify projects for their community. Meanwhile, New Public Administration concepts are reflected through the delivery of social services in health and education such as Philhealth coverage and more classrooms for school children. But in general, the government’s overall goal is to reinvent itself under the slogan tungo sa matuwid na daan. Although there has been much debate on the road the government has taken to change, it still is an effort to reinvent to gain back the trust of the people and to make its services more efficient and effective. In all these processes, it can be said that government plays a significant role in Public Administration.As more and more models or theories are made available, the government, in coordination with stakeholders, must carefully determine what model/s to use to achieve desired change in the society. It is important that stakeholders should be knowledgeabl e of the strengths and weaknesses of each model and carefully evaluate the context and processes from which it will be applied so as not to over target or fall less to avoid erroneous operationalization of solutions. Nevertheless, as society continuous to evolve, academics and practitioners of Public Administration alike must continue to develop models that are timely and relevant in order to keep the discipline alive for the welfare of the people.